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 From the News Desk...Virtual trade show receives shot in the armThe International Golf Course Equipment Managers Association Virtual Trade Show received a major boost when The Toro Co. signed on as the event’s first major partner. The live, three-day virtual event is scheduled for March 18-20 through the IGCEMA Web site . The inclusion of a major industry player such as Toro is vital to the event’s success now and in the future, said Stephen Tucker, IGCEMA founder and equipment manager at The Ritz-Carlton Members Golf Club in Bradenton, Fla. “In my opinion, having Toro as a partner for the virtual trade show is a great step in the overall success of this platform,” Tucker said. “To have one of the major manufacturers back this project really lets us know that what we are doing is in line with the direction technology and our industry wants to go. Having major manufacturers support a project of this magnitude we feel will also help encourage other companies see the benefits of getting their products showcased around the world and to meet those customers who were not able to attend physical trade shows.” The event will include a three-dimensional trade show floor and booths. Each booth will link to expanded, downloadable information about participating exhibitors. Each exhibitor will have a live representative available for chat and question and answer 24 hours per day throughout all three days of the show. Attendance will be free for golf course superintendents and equipment managers, but registration will required. IGCEMA was founded in 2007 on the premise of expanding educational opportunities and enhancing the professional image of golf course equipment managers and technicians. The group has about 1,000 members worldwide. Providing educational opportunities for those who otherwise might rarely or never be exposed to the traditional trade show experiences was a critical element in the decision behind going with a virtual event. “Investment in education and professional development have always been a top priority at The Toro Company,” Bob VandenBoom, the company’s marketing manager for golf, said in a news release. “While a virtual trade show will not take the place of our involvement at key trade shows like the Golf Industry Show, it does clearly represent an opportunity for Toro to reach many of our valued customers who cannot attend the show in a very cost-effective and interactive way. It also provides more global access to exciting new product or service innovations that can save time, money or provide environmental sustainability benefits.” For more information, visit www.igcema.org . |
In other news... Study examines spring pre-stress fertility programs Research finds no correlation between biostimulant applications before spring core cultivation and recovery. Posted: 09/02/2010 Read more » Aquatrols, TurfNet present Water Week The series of five Webinars is aimed at helping superintendents manage water and soils more efficiently. Posted: 09/01/2010 Read more » News and people briefs Registration opens soon for Irrigation Show, Briggs & Stratton elects new chairman, FMC taps new director for professional solutions division Posted: 09/01/2010 Read more » GCSAA selects firm in search for new CEO Kansas City-based company will open search process for Mark Woodward's successor in October. Posted: 08/31/2010 Read more » Water foul! Research shows that droppings from non-migratory geese on turf can result in nitrogen runoff into adjacent bodies of water. Posted: 08/26/2010 Read more » Complete news index » |
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