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About this blog

Matt Leverich (and guests) from Playbooks for Golf blogs on tips and techniques for using technology to advance your operation and career.

Entries in this blog

Tech: Reboots, Tests, and Lessons Learned

Tech: Reboots, Tests, and Lessons Learned

I haven’t delved into technology posts lately on this blog, instead focusing on career topics. It’s been due to not having enough time to offer quality advice in a field that constantly changes. Why, you might ask? Well, I have been working for the last 18 months on a new project for the industry that occupied any free time I had. And it’s finally done, at least version 1.  I don’t usually speak directly on this blog about our products, but I think this service is beneficial to both your op

Matt Leverich

Matt Leverich

Gift Your Career This Holiday Season...

Gift Your Career This Holiday Season...

For a large part of the country, we are entering the so-called “off-season” in golf. This means you might actually get some time away from the course. Add to that, now through early January is when many people slow down, work less, and spend more time with family and friends for the holidays. Which is great, but it’s also a prime opportunity to get your career materials up to date. Once early January comes, you’ll be focusing on plans for the new season, attending seminars and conferences,

Matt Leverich

Matt Leverich

Adjusting Turf Resumes for the Mobile Age

Adjusting Turf Resumes for the Mobile Age

I don’t have to tell any of you that smartphones have changed how we work each day, especially from out on the course. From chem/fert apps like Coverage, to Twitter and labor software, there have been vast improvements to the daily operation because of mobile devices. It doesn’t just stop with our side of the industry. Any hiring person at a club or firm is now extremely likely to view your resume the first time from their phone while on the move. What does that mean? You had better be sure

Matt Leverich

Matt Leverich

Tech tip: Image headers in Word for a professional look

Tech tip: Image headers in Word for a professional look

I would estimate that close to 100% of superintendents have and use Microsoft Word for creating various documents for use around your clubs, and personally as well. While there are limitations to the software, one thing that works great is how it handles headers. There is a little bit of process to it, but in the end you can have a very nicely designed document that you can then edit on your own.    Let's say that you have had TurfNet design a header for your blog and you'd like to use i

Matt Leverich

Matt Leverich

Top 8 Considerations for Your Resume

Top 8 Considerations for Your Resume

In addition to the normal questions I receive regarding resumes this time of year there has also been quite a bit of chatter about them in the TurfNet Forum, at GIS, and other industry channels. Last fall, I put together a very comprehensive article on resumes that covered many topics. It is quite lengthy, so I figured I would create a condensed Top 8 list for quick reference. Here is the original article if you want to get into the why on some of this stuff. A true resume is one page in

Matt Leverich

Matt Leverich

Resumes: Guidelines for Professional References

Resumes: Guidelines for Professional References

References are very important in the turf industry -- it's relatively small and there is a good chance someone from your work history is connected where you are applying. This is especially true for Assistant Superintendent positions. So why is there continued use of 'References Available Upon Request'? Misinformation, mostly. Here are some suggestions to make the most out of your references. 1. Always send references -- always. As mentioned, there is a good chance this can really help you

Matt Leverich

Matt Leverich

How To: Create a Link from Resume to Detailed Document

How To: Create a Link from Resume to Detailed Document

Awhile back I put together some suggestions on creating solid resumes (article here) and received quite a bit of feedback and questions regarding one of the points: A true resume is one page in length and is meant to summarize your career. Create a separate document that has all the extra bullet points, call this a portfolio, career anthology, etc. Create a large link icon or text link to the more lengthy document on the resume. Now you have both options for the hiring person available at t

Matt Leverich

Matt Leverich

Good Reminder on Why to Dump Internet Explorer

Good Reminder on Why to Dump Internet Explorer

From USA Today, 4/29/14: The U.S. Department of Homeland security is advising Americans not to use the Internet Explorer Web browser until a fix is found for a serious security flaw that came to light over the weekend. The bug was announced on Saturday by FireEye Research Labs, an Internet security software company based in Milpitas, Calif. It is recommended that users and administrators "consider employing an alternative Web browser until an official update is available." Th

Matt Leverich

Matt Leverich

Network with More Golfers, Not Peers...

Network with More Golfers, Not Peers...

Continuing with the theme of 'preparing now for career opportunities later' I started in my last article, consider this: Spend more time networking and playing golf with members and business people instead of your superintendent peers. Why do I say instead of your peers? Because your free time is extremely limited and you have to put effort where it will be most valuable to your career opportunities. I am not saying to abandon colleague communication at all, I mean we are all on TurfNe

Matt Leverich

Matt Leverich

Reminder for cover letters...

Reminder for cover letters...

Over the last several weeks it seems that quite a few job opportunities have come along across the country and I have been receiving many requests on how to handle cover letters for these opportunities. So for those out there that are interested, here is a point-by-point tutorial on crafting a cover letter to your advantage that I wrote last year as a solid reminder heading into your next opportunity. There are countless articles and tips out there about writing an effective cover letter ac

Matt Leverich

Matt Leverich

Rethink Your Lengthy Portfolio

Rethink Your Lengthy Portfolio

The following information pertains to portfolios as documents like a PDF, Word file, or other printable file type or digital file that must be scrolled like a document. This does not include online portfolios on websites. After years of work looking over and/or building superintendent portfolios and the results produced, one item consistently appears in feedback from hiring personnel on DIY portfolios: The content is too long! I've written before about keeping your resume as sh

Matt Leverich

Matt Leverich

Podcast on Career Materials

Podcast on Career Materials

I was recently given the opportunity to sit down for an interview for a podcast on career materials with fellow TurfNet member Randy VanderVaate. Randy is currently the Vice President of Agronomy at Century/Palmer Golf and creates a weekly podcast to provide superintendents with a discussion on varying topics that will help grow their lives and careers to the next level. I've known Randy for years now and he is always trying to help those in the industry and give back where he can, so I was happ

Matt Leverich

Matt Leverich

Technology Time Management

Technology Time Management

Recently I have been working with the MetGCSA in rebuilding their online presence and ran across a great article from their award-winning Tee to Green publication archive. It deals with how technology has both saved and added time to the duties of the golf course superintendent. This started me thinking about the daily routine of today's superintendent. Due to my work I am almost always in front of a computer all day, every day. I see a new technological advancement as saving me time. But f

Matt Leverich

Matt Leverich

Website Series: Taking the Right First Step

Website Series: Taking the Right First Step

This is the first in a series on building career websites for the turf industry. We will cover all aspects of content, page building, imagery, and more. Let's start with some facts. There is still a bottleneck at the top of our industry in trying to attain a Superintendent position at a quality club. If you are applying blind to a position where you have no connections to the club at all, a standard cover letter and resume will not get it done. With dozens upon dozens of applicants, you hav

Matt Leverich

Matt Leverich

A Year of Blogging: Top 5 Posts to Review

A Year of Blogging: Top 5 Posts to Review

Time flies. I can't believe I have been writing for TurfNet now for just over a year. I've enjoyed offering advice on careers and technology and hope anyone who has read the blog receives value in some way from it as that is the goal -- to help others in the turf industry. Because we are all pulled in different directions constantly and content is everywhere, I thought it might be a good time to recap and highlight the five key articles I wrote in this past year that would bring the most va

Matt Leverich

Matt Leverich

Contracts: An In-the-Know Barrister's View

Contracts: An In-the-Know Barrister's View

Speaking with many superintendents and industry professionals this past year, a recurring theme always seems to spark interest -- employment contracts. In fact, Jim McLoughlin just touched on them in the past few months on his TurfNet blog. My business partner, Greg Wojick, also recently published a thorough article on them in the MetGCSA's Tee to Green newsletter. It provides quite a bit of research and interviews from superintendents, TurfNet founder Peter McCormick, Bruce Williams, McLoughlin

Matt Leverich

Matt Leverich

Smart Board Update: Now Easier Than Ever

Smart Board Update: Now Easier Than Ever

While writing this blog I try to keep the past materials I've written as up-to-date as possible for a strong resource archive, which can be difficult when it comes to the technology stuff we sometimes cover here. One of the tutorials I wrote last year -- setting up a "smart board" for your operation -- provided a step-by-step guide to doing it with ease.  At the time, the best way to pull this off was to purchase an AppleTV and a piece of software called AirParrot, especially if you were on

Matt Leverich

Matt Leverich

Impact of a Handwritten Note, Again

Impact of a Handwritten Note, Again

It's that time of year -- sending holiday cards to friends and family, spending more time at home and thinking of others are all things that make the holidays unique. And while it is very important to do what's mentioned, it is just as critical to think about your professional network and how you can improve upon it for the coming new year, as you never know what may be in store. This provides an opportunity to reach out to your network of peers, club officials, members, and more, because most w

Matt Leverich

Matt Leverich

GIS 2015 Career & Technology...

GIS 2015 Career & Technology...

With the upcoming GIS in San Antonio, I thought it would be a good idea to discuss a few things related to careers and technology that are part of the week or worth checking out. Even if you aren't attending, with the internet you can access nearly all of the information from your computer. First of all, I'll be there for the entire week, leaving my office and computer for once. While it's a busy week of events, I really hope to visit with as many of you as possible. In addition to the Turf

Matt Leverich

Matt Leverich

Website Series: Use career materials at your current club

Website Series: Use career materials at your current club

Career websites have become increasingly popular over the last 6-7 years and I can tell you authoritatively that they work very well to increase your odds of attaining an interview or call back when you otherwise are not acquiring them. Print portfolios also have extremely valuable use during the interview process, leaving a professional and lasting impression with the hiring committee. I have way too many stories of past clients' success in the arena for anyone to discount this fact. So if you

Matt Leverich

Matt Leverich

Finding Staff: H2B Visa Program (Part 1)

Finding Staff: H2B Visa Program (Part 1)

Guest Post by Frank Duda, Golf Course Superintendent at Miacomet Golf Club, Nantucket, MA While not perfectly related to career materials or technology, I thought it was interesting enough to include on this blog due to the potential importance of it in some of your operations, especially with it being in the news recently. The second post on how to streamline and manage the process will be coming in the next blog. I hope this offers insight to you and thanks to Frank Duda for writing this

Matt Leverich

Matt Leverich

Website Series: Professional Photography for Your Course & Career

Website Series: Professional Photography for Your Course & Career

While building career materials projects throughout the years, one key component is typically missing from them: excellent photography. The kind that can showcase just how great your course conditions can be. Very few guys have quality when it comes to this most important area, maybe one or two nice shots taken by amateurs. Hiring a professional photographer is a fantastic way to instantly create a bigger and better impression of your work. The difference in quality of images can be quite d

Matt Leverich

Matt Leverich

The Confusing Use of Your Full Name

The Confusing Use of Your Full Name

This is one of those posts that there's not a cut and dry solution for every situation, but rather recommendations based on feedback from hiring professionals and potential employees. It happens often enough that I thought it worthy of a post. It is commonplace in most professional industries to use your full first name on your resume, cover letter, website and other career materials. Some even use the middle name initial or "junior, III, IV," etc. The main idea is that people think it make

Matt Leverich

Matt Leverich

Diversify Your Reference List

Diversify Your Reference List

One major issue seems to come up in the vast majority of references -- no diversification! What does this mean? Well, most only list their peers (superintendents) on their references page. While this might be a good idea for finding an assistant position, it really is not the best approach for a superintendent opening, particularly if you are applying blind with no connections to the hiring club. Listing your peers may prove that you know or come recommended by industry veterans, but it doe

Matt Leverich

Matt Leverich

Take Action This Month!

Take Action This Month!

For many of you summer is crazy busy and full of nothing but work on the course. So naturally many of your other endeavors regarding your career and even using communication tools and resources like TurfNet can get put on the backseat. So, I thought I would revisit a few things we've covered recently that make this month a great chance to take action on them. Acquire Photography of Your Course If you haven't had any images taken of your great course conditions this season, now is your

Matt Leverich

Matt Leverich


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