Created with the current needs of professional turf managers in mind, The Aquatrols Co. recently launched a redesigned website.
The new site provides a faster, more intuitive way for golf course superintendents, sports field managers and lawn-care professionals to access Aquatrols' many solutions. The platform brings together brands from the recently merged Aquatrols and Precision Laboratories brands under the former's badge to provide a more cohesive brand experience.
Key features of the new site are:
- Intuitive product search: Streamlined navigation makes finding solutions for specific soil challenges faster than ever with product information, labels and safety data sheets all in one place.
- Enhanced resource library: Interviews, articles and agronomic insights are now front and center.
- Mobile-optimized design: Optimized for use on desktop, tablet and mobile devices for a seamless experience for all users.
- Dedicated rewards page: Conveniently track participation dates and eligible products, with a link to sign up or log into an existing account to track benefits.
The new site also makes it easier for customers to connect with local Aquatrols representatives.
"Our goal was to build more than just a website; we wanted to create a resource that reflects our commitment to innovation and the people who manage the world's finest turf," said Aquatrols GM Erick Koskinen. "This new platform ensures that our customers have the right information at their fingertips, exactly when they need it."
Aquatrols was founded in 1954 as the maker of the first commercially available wetting agent for soil. Since then, the company, with headquarters in Paulsboro, New Jersey, has added cutting-edge surfactants and other technologies to help turf managers maximize water use in the turf and horticulture markets.
Today, the company is part of Lamberti, a global specialty chemicals manufacturer headquartered in Italy.