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John Reitman
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Deere rolls out redesigned web site


John Deere recently launched a redesigned web site that makes it easier for customers to find the information they need.
The web site is mobile friendly and functions on a variety of screen sizes, from smart phones and tablets to traditional desktop computers. It includes easy-to-find links for all of John Deeres industry segments including golf and sports turf, agriculture, construction, lawn and garden, landscaping, forestry, engines and drivetrains, government and military, and rental markets.
Features of the site include:
> Concise product information and easy-to-use navigation.
> More useful tools for those who shop for and own Deere products and services.
> A product-centric focus on helping users accomplish key activities such as identifying the right machine for their use or locating a dealer.
> Easy spec-to-spec comparisons across John Deere and competitive models.
The site separates professional turf equipment into two categories, golf and sports turf, making it easier for superintendents and sports turf managers to find information on products specific to their respective markets.
"This redesign benefits all of our customers whether they are farmers, ranchers, construction contractors, landscapers, loggers and all others whose work is linked to the land," O'Hanlon said. "Our customers want to quickly find the information they need, whether they are searching from their desk or from a jobsite."
The new-and-improved site also includes customer testimonials, and sub sites for options like parts, financing and John Deere's loyalty program.
The global launch of the site, that draws about 2.5 million viewers per month, includes 33 John Deere sites in 16 languages and approximately 2,300 product pages.


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