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John Reitman

By John Reitman

United Turf Alliance takes on another owner

Genesis Turfgrass recently joined United Turf Alliance as its newest owner. Based in Glen Rock, Pennsylvania, Genesis Turfgrass serves Pennsylvania, Delaware, Maryland, Washington, D.C., Virginia, West Virginia and New Jersey.

081123 logos.jpgUnited Turf Alliance is a consortium of U.S. distribution companies that have developed a pesticide and plant-health portfolio under the ArmorTech and Optimizer names. UTA markets turf protection products through its members and dealer partners.

Founded by Mike Del Biondo 18 years ago with the mission was to provide solutions to turfgrass managers, Genesis Turfgrass is a distributor of turf management products that services Pennsylvania, Delaware, Maryland, Washington DC, Virginia, West Virginia and New Jersey.

Today, Genesis Turfgrass has 40 employees across two locations. The company provides products and support to golf courses, lawn and landscape services, sports complexes, athletic fields, nurseries, sod and organic farms, agriculture, vineyards and infield tracks.

The new partnership is win-win for both companies, Del Biondo said in a news release.

"Joining UTA is an opportunity for Genesis to partner with similar distributors around the country," Del Biondo said in a news release. "We're confident that this new membership will serve our employees and customers well for years to come."

The addition of Genesis Turfgrass makes the third new UTA owner to come aboard this year and ninth overall.






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