In this episode, Kevin Hicks sits down with Jared Doerfler, founder of Hanna Golf Company, to explore his path from college golfer to launching a boutique, U.S.-based CNC-milled putter brand in Cedar Falls, Iowa. Jared shares how a background in manufacturing and a turning point in his personal life pushed him to leave a corporate VP role and bet on building something of his own within the game of golf.
Jared walks through the hands-on realities of putter manufacturing, from teaching himself CNC machining to producing just six putters a day with a small team and two Haas mills. He explains why sound and feel are central to Hanna Golf’s design philosophy, how customization plays a key role in their process, and why staying focused on putters allows the company to maintain quality and intention over rapid scale.