In this episode, Kirk Castner takes us through his journey from a sports-focused upbringing to a career in turf and agronomy. He shares how he transitioned from fieldwork to sales at EarthWorks, all while juggling work, family life, and earning two master’s degrees. The conversation explores the inner workings of product manufacturing, supply chain challenges—including the surprising ripple effects of bird flu—and the evolving landscape of organic demand and carbon-based construction. Kirk also weighs in on the economic pressures shaping the industry today. The episode wraps with a rapid-fire lightning round, offering a dynamic glimpse into Kirk’s experiences and insights.