Frank hosts his annual conversation with Jim Koppenahaver of Pellucid Golf and Stuart Lindsay of Edgehill Consulting to discuss the state of the business of golf. With rounds up and number of golfers exceeding those leaving the game, it’s a good time to be in golf. Even with less-than-ideal weather in 2025, rounds grew! What can golf clubs be thinking about to keep the momentum and what are the numbers really saying about the health of the game.