Jim Koppenhaver of Pellucid Corp: Reaching future equilibrium
In yet another fascinating discussion, Jim Koppenhaver of Pellucid Corp, brings us up to speed on the current state of the golf industry.
In an era of flat is the new up, 2017 was a "solid sideways" for golf. Some metrics, however, are indicating that the slide of recent years is abating somewhat. How long will it take for supply, demand, playable hours and other factors to reach an equilibrium of health and vitality for the industry?
What can we learn from tennis and skiing?
Spend 45 minutes for a better understanding of where golf is and where it can go... both good and bad.