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Website Series: Writing Your Bio

Matt Leverich


One of the things you should always try to include in a career website or portfolio is a biography. It can help the hiring person get to know you quickly and hit on some points of interest for them to add your application to the yes pile at the initial stages of the process. 
The problem is that a biography can get out of hand in a hurry and actually work as a disservice to your application if done wrong. To this end, here are a few tips to the beginnings of a well-crafted bio. 
1. Shorter is better than longer. Its a good rule of thumb to keep a bio to no more than 5 or 6 paragraphs. Any more and its a wall of text most people wont spend time to read. I dont mean 6 huge paragraphs either, 2-4 sentences in each paragraph is the goal. 
2. Limit your work history. Going into detail about every single place you have worked is not a good idea, it just becomes regurgitation of your resume. Instead, briefly mention your overall work history and focus on 1 or 2 major accomplishments at work. These should be things that a hiring person would want to hear, not a turfhead. Things like: saved money, increased rounds, improved conditions. The results, not the actual process. 
3. Include your passion for golf. While your passion might truly be for turf, the hiring person and members are focused on golf. Let them know you understand the game, its architecture and work to provide an experience first and foremost. Also, very few hiring people know the names of other superintendents (sad but true in most cases), so dont bother mentioning you had this mentor or that mentor superintendent. However, most in the club world know architects and golf pros. If you have a good relationship or history with one, definitely mention it. This will help facilitate your commitment to golf in addition to turf. 
...the main idea for the bio is to be an expanded me section from your cover letter, dumping the bits about a specific club you are applying to and focusing on what in your career makes you the ideal candidate. 
4. Keep personal details to a minimum. Sometimes a club is looking for a very specific candidate at the onset of a search (whether its legal or not). This can evolve if they see an interesting option come to light. Because of this, you want to be careful not to overexpose yourself personally at the beginning where this bio will be in the process. Generally mentioning that you are happily married, have kids, etc. is a positive if mentioned briefly, however including hobbies, other passions, etc. can work against you in my experience. 
5. Focus more on recent work. Its natural to want to talk about college, interning at a big-time course and your first big Assistants position and what you did at them. However, as I mentioned earlier, content should be limited in length so you are better focusing on things youve done recently. A brief mention of where you went to college is certainly important, but just mention it and why you got into the business and move on to other things. 
In general, the main idea for the bio is to be an expanded me section from your cover letter, dumping the bits about a specific club you are applying to and focusing on what in your career makes you the ideal candidate. Following these tips will start you on the path to a well-written bio that works to augment your application instead of limit it. 
This ties in with a previous article about how you should be creating professional career materials. Check it out here.


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