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Gift Your Career This Holiday Season...

Matt Leverich

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For a large part of the country, we are entering the so-called “off-season” in golf. This means you might actually get some time away from the course. Add to that, now through early January is when many people slow down, work less, and spend more time with family and friends for the holidays. Which is great, but it’s also a prime opportunity to get your career materials up to date.

Once early January comes, you’ll be focusing on plans for the new season, attending seminars and conferences, and Spring will be here before you know it. While it’s easy to just relax and let these next couple months pass by, now is the time to get motivated and get your materials up to date.

I’ve said it before many times to those that know or work with me, you have no idea when your dream opportunity is going to present itself. You have to be ready, today.

You have no idea when your dream opportunity is going to present itself. You have to be ready, today.

To that end, here is a quick checklist to help with getting materials up to date:

Is your resume ready for today's trends?

Obviously, your resume should be up to date with the latest information about your current position. But it should also reflect the latest trends in both what clubs are looking for, and overall technology trends. This means a couple things. 

  1. You should really consider how your resume is formatted so that it displays well on mobile devices. The vast majority of hiring people now view your resume the first time from their phones. Proper formatting for phones can be a big “jump off the page” moment for your resume to them. I recently wrote about a solution I have developed for this issue here >

  2. Think about the hundreds of resumes a club may receive for a superintendent position. A wall of bullet points is not the best way to stand out and garner a closer look. Consider more unique layout options, ditch responsibilities bullets for “skills and achievements” sections, and keep the resume shorter than you think it should be... trust me. 

I have written about resume techniques quite a bit on this blog. Check earlier posts for details on some of those points. 

Do you have a career website that helps?

Let’s face it, the golf course maintenance industry is graded heavily through subjectivity. Every golfer views conditions differently based on their skills, expectations, and price and pride of membership. How you show them your skills is key to their interest in you. 

A website for your career allows you to showcase your very best conditions in an environment you can control. It really is a must-have to increase your chances for attaining interviews on a consistent basis. Plus it can be updated easily as your career advances and is even useful as a marketing tool to your current members if tweaked properly. 

But be careful, a poorly built website with DIY design can work against you, making your career look less that professional or how you run an operation. Money spent here is a sound investment in your career that will pay off year after year. 

Be careful, a poorly built website with DIY design can work against you,

Is your portfolio interview-ready?

If you are granted an interview, a huge majority of clubs will then ask you to send them your portfolio, either digitally via a website or PDF, or in print. If you have a website, obviously that is great. A supplemental PDF version of your website serving as a portfolio document is a nice touch though. For one, you can send both your URL and a PDF file they can distribute as the want. Then, you can delivery hard-copies of your portfolio at the interview. It’s a formula that works. 

That portfolio file should again be professional looking, and match the look of your resume and website. It shouldn’t be a theme from PowerPoint or Word. It should take the best of the website, and expand your thoughts on agronomics, course presentation, communications, leadership, etc. Things like that, you wouldn’t want displayed for the entire internet to see (read: rip off), so they are great for an offline document like a portfolio. 

Is your content hitting the target?

If you have a website and portfolio, you need to ensure that whatever is in them actually gets your career highlighted in the proper way to the target market. Guess what – the target market is golfers, not turf guys. They don’t care to see 30 pictures of the drainage installation process. All they see is dirt. Golfers want to see the results of a project, the conditions/design/setup they will play after the project is complete. 

...the target market is golfers, not turf guys. They don’t care to see 30 pictures of the drainage installation process.

The best content you can use are before and after images. They show exactly the changes in the course and conditions, and how you brought about that transformation. When they are laid out in a professional manner, they are critical to golfers understanding your ability to bring about change, which is honestly a driving force behind a lot of open positions. 

After images are fairly easy to obtain, before images are a different story. Very few actually have them. So here’s a good tip: go out today and take pictures of the course. Now you’ll have “before” pictures in case any projects or conditions improvements come along in the near future. 

Also be sure that your content is telling the right “side” of the story. Golfers don’t want to hear about drill and fill, graden, tine sizes, etc. You are better served mentioning that you use the latest in agronomic practices to deliver a course that is “insert what you want golfers to think” here. They again want to know the results of the practices and not the process, especially at the initial application. They may ask specifics later on. 

There are many subtleties to content strategy; take time to consistently review it for the best angle. 

Do you have a network outside of turf?

I don’t want to spend a ton of time on this, as I have written about it twice on this blog - the original idea is here >

Many opportunities for new positions are found not through job boards or superintendent networking. They are found through connections outside your peers. You should have a strong network with golf pros, GMs, chefs, and most importantly, golfers at other clubs. The above link provides some strategies for this goal. Make time now to plan a path to achieve this for next year. 

Answering yes to all of these means you are ready for that next great opportunity, today. If not, work to get things updated and ask for help to move things along in a professional manner. People like me are available to become your partner for career success. 

Reward your career this holiday season... and it may very well benefit your entire family. 



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