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Critical checklist for your online presence...

Matt Leverich

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The very first article I wrote for TurfNet back in 2013 covered the many potential dangers of an online presence. I'm sure most of you have forgotten it and it's only gotten more important in the years since as social media continues its rise in our daily lives. As 2017 starts, now is the time make sure your online presence is working for you in a completely positive way. Here are some key things to consider:

  1. Ensure your security settings in Facebook are heavily restricted. Great info on this at https://www.wired.com/2013/08/facebook-privacy-settings/
     
  2. Lock your Twitter account down so only those who you approve can follow you and the tweets aren't public. I can't stress this enough for job opportunities, it really is a major factor I have dealt with in the industry.
     
  3. Be very careful what you post. The world of golf has a certain view of how one should behave and, like it or not, compliance leads to better future opportunities. And while it may be fun to commiserate with peers about member antics or turf-care difficulties, it is probably not a good idea for success long term.
     
  4. Have your maintenance blog hosted on the private members' website. This ensures only members can view it and you can freely communicate about issues on the course without worrying about other clubs seeing it. This gets very critical if and when you decide to apply at another club. The committee will scour your information for any sign of distress, trust me. Even if your blog shows you communicated an issue very well, it still has them thinking that you are not Mr. Perfect candidate who never has issues. If you don't have an option for a private blog, make sure the public one is clean of any bad course conditions or issues and send those out through email blasts instead, which will reach more members anyways.
     
  5. Do promote your career website or online portfolio with your membership. This is one area where you can work to push your online presence because it has been carefully crafted to make you look your best. A large percentage of your membership really doesn't know much about you and your career at the vast majority of clubs. Why not get ahead of any future issues by creating a more professional image of yourself and educating members on your extensive background and education? Once you have your career materials complete, leave a small notecard with a link to them at the front desk, send an email with a link to all members, include in a blog post and many other ways as well to show members your career background.

Using these five tips will ensure that when it's time for your next career opportunity, you'll be ready and protected from potential online harm.



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