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Do The GIS, Don't Let The GIS Do You

Dave Wilber

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You are going to see all kinds of "Tips and Tricks" for doing the Golf Industry Show. Most of them all the same. Because, hey... its a trade show. And in one form or another, all trade shows follow a certain pattern. You wanna read about having a plan, getting there early, drinking lots of water, fine. It's out there. I have a different take on things. And herein, you are gonna get some info that you probably won't see anywhere else, in the more PC world of doing the GIS. 

Huge suitcase.jpg1. Leave Your Clothes and Stuff at Home. Over packing is a sin. Don't be a sinner. You don't need 12 shirts, 12 pairs of pants, 12 sets of boxer and 6 pairs of shoes. No. Resist the temptation to take your whole wardrobe. 2 decent outfits. 2 casual outfits. 3 sets of undies. 2 pairs of shoes and a minimal toilet kit. I can travel for a month with this setup. So you can do a week. What does this mean? Yup, you'll have to do some laundry on the road. It will cost a few bucks, but even the lower end hotels can get this done for you. Bag check fees are steep. Laundry service is cheap. Rule: Take half the stuff you think you need and you will be just fine. Yes, this means that you may be seen in the same windshirt or blue blazer twice. Big deal. 

I laugh hard at the people who have themselves scheduled down to the minute. All it takes is two "old friends" to bump into you and that whole thing is out the window.

2. Shoes. It's a trade show. Bring your best most comfortable shoes. Fashion isn't important when you feet hurt so bad that you can't walk on day two. That new pair of running shoes that are supposed to be bomb for walking? Give them a good shakedown at the local mall before you put them in your bag. Ladies, heels? Nah. Forget it. Unless you are one of the 1 percent who can do that kind of thing. We all have lots of fun with undercover-converse-chuck-70-low.jpgshoes, its cool seeing what everyone wears. My Yeezys and my Chucks will be in my bag. My FootJoys? No joy. My Cole Hahn wingtips? Nope. Be a little outrageous. It's fun.

3. The Weather. San Diego can be all kinds of things. So even though I told you not to bring too much stuff, understand that the Southern California coast can be rainy this time of year and it can be really nice. Prepare yourself for both. Even though no one wants to see your white legs, some shorts are a good idea for evenings. And so is a jacket.

4. Tijuana. Don't. Just don't. Unless you really know what you are doing across the border, a trip into Mexico isn't worth it. If you absolutely have to, do some research and get up to speed on the latest scams. AND DO NOT take the rental car there. Likely you aren't insured and the insurance you can buy at the border isn't designed for cars that you don't actually own.

My Yeezys and my Chucks will be in my bag. My FootJoys? No joy. My Cole Hahn wingtips? Nope.

5. Just Say No. In the weeks leading up to the event, you are going to be inundated with people asking you to meet them, do things, come to things, etc. Guess what? You can't do it all. You just can't. I laugh hard at the people who have themselves scheduled down to the minute. All it takes is two "old friends" to bump into you and that whole thing is out the window. Think hard about the things and people that you want to spend time with. And then, honor those commitments. Saying a polite No is so much better than just not showing.There are 22 bazillion turfheads at this thing. They all want to see you. You can't do it all.

6. Uber Up, Pup. San Diego has not great taxi cabs and really good Uber and Lyft Service. Get both apps. Use them. It's by far the best way to get around. Think twice about a rental car. Parking is a hassle and can be expensive. Never use Uber before? There's a YouYube video for that somewhere.

7. Pay Your Own Way. Scenario... Five Turfheads sit down for a sandwich and a few beers. Tell the server right away that everyone needs their own checks. Don't wait until it's time to go to figure out the bill. Everyone is on some kind of expense deal and you don't want to be the one who is the nice person at the moment and then has to explain to the GM why you picked up the check for the gang from the clubs richer than yours. At the same time, don't be a douche and stick others with the bill. A class free move. Please understand your commercial friends are not the ATM. They probably have constraints on what they can spend, so finding the salesperson to pick up the bill may sound like a foxy move, but it is just plain skeezy. And the worst? Crashing a party you don't belong at. Yeah, I get it. You don't care for organic fertilizers, until you hear that the organic fertilizer people are buying free chicken wings and sushi and you show up to see whats up. Classless.

Please understand your commercial friends are not the ATM. They probably have constraints on what they can spend, so finding the salesperson to pick up the bill may sound like a foxy move, but it is just plain skeezy.

8. Get Smart. There are so many opportunities to see great speakers at this event. Don't miss them. Seriously. One of the things I hate the most is missing great talks. Show up early to get a seat and realize that its really hard to get as much knowledge in one place at one time. If you don't do yourself the honor of hearing some great talks, then what the hell are you doing there in the first place.

9. Too Much of A Good Time is a Bad Thing. Look, I get it. There are plenty of opportunities to be social at this event. Plenty. But if you think you are going to drink all the craft beer in San Diego, you are being stupid. Don't. Enjoy. Be happy. Get up the next morning early and see number 6 above. Once upon a time it was ok to show everyone that you were at the Golf Show to have the biggest hang over. Those days are over. Long ago.

the-hangover-body.jpg.ea3be5fc81c0ef78f6d227e07cc08291.jpg

10. Don't Be Shy. See someone you recognize or want to meet? See a nametag with a place on it that you either know about or want to know about? Say something! Introduce yourself. I think one of the best things in the whole wide world is meeting a Turfhead. Making some small talk about grass. Learning something about them. Want to hang with the same old people that you see at home all the time? That's cool for a moment. But why not meet some new friends? Make some impressions. Put some new email addresses in the smartphone. Do it.

11. Beer and Pretzels. If you miss out on the TurfNet gathering, then there is no excuse for you. Be there. Meet me. Meet Kevin Ross... and Hector and Kiger and Reitman and Paul and all of us. And find out that we just wanna try to learn about you. Get a selfie. Have a moment to talk a story or two. I'm spending about a grand of my own cash just to be there, because it's so important to me to embrace the TurfNet Culture and see my friends. (if you don't know where and when, check the TurfNet Forum or your email...it's an invite only thing.)

12. The Most Essential Piece of Gear? A battery pack and a charger cord. Seriously. Get on Amazon right now and get yourself a 10,000 mAh aux battery pack. It will be priceless. And a while you are at it, one or two new charger cords. Pack them in your man or woman purse. You'll thank me for this. You will.

That's it. That's the list. I will see you in San Diego. Well, Actually, I probably won't. But then again, who knows!!!



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Great post Dave. I'd add one more. For those tweeting about the show, please use the official hashtag, which I think is #GolfIndustryShow. Using the official hashtag will maximize the reach of a post among those following the conference, whether they are at the event or across the world.

The BIGGA Turf Management Exhibition is happening right now, and I think the official hashtag is #BTME2019. But I'm also seeing some scattered tweets tagged #BTME or #BTME19.  Using an unofficial hashtag limits the reach of one's tweet.

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One of the reasons I have been a stranger to GIS the last 5 years is because I did not follow the Wilber philosophy and got completely burned out on the experience.  God knows what all I have missed in those 5 years, and yes that includes old friends.  I just got back from the Michigan Turf Foundation conference yesterday after an absence of 6 years, and inadvertently DID follow this advice.  Result?  I totally enjoyed being there and will return next year for more.  Oh, and I plan to be in Orlando, too.  #GolfIndustryShow .  Have a great week everyone!

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When the GIS shortened the floor time, my experience went to hell.  I don't know if there is any way to get back what we lost, but it was the death knell for me enjoying the conference.  Now, I have far fewer people I feel obligated to accommodate and perhaps it would work.  Let me stress that this is a personal issue and not something that was and is industry wide.  Therefore, it would be inappropriate for me to speak for anyone but me.

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