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The Evolution... Follow Up

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Dave Wilber

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In my last post I talked about my preparation for a speaking gig to The Mile High Club Managers Chapter. And it created some good discussion and allowed me to enhance my talk, based on the input of my peers and fellow Turfheads. And if you haven't read that post, you probably should to get proper perspective.

I don't always like linear history blogging, but in this case, I think it's worth an update.

I really didn't know what to expect the morning I walked into Cherry Hills CC with my laptop containing a Keynote presentation. It seemed like I was prepared, but I am an over-prepper, so my perspective is a little skewed. As per usual, I'd been up half the night before practicing my brand of pre-game mental yoga, also known as torture. But again, that's my creative process and it's an old friend.

The CMAA group was well prepared. About 60 in attendance. Mark Condon, GM at The Ranch CC is the education chair and he had a great group of speakers lined up. I really liked how he broke up the morning with a well done panel discussion with PGA Pros from Denver CC, Frost Creek CC and Cherry Hills. I don't always like panel discussions, but this one was really great and that had to do do with Mark doing his homework as the MC and asking good questions. It also had to do with great questions coming from the floor.

I was last. Batting clean up after the Golf Pros and Ed Mate from the Colorado Golf Association. I had heard about Ed. But it was great to see him in person. His passion for the game is incredible and him being a former Evans Scholarship winner doesn't hurt. So in the last spot before lunch, the grass guy comes up. And as I hook up my laptop, the familiar feeling of peace after a week of torturing myself preparing for this is a welcome feeling. Again, this feeling is also an old friend and it tells me that there is nothing to do but be Dave Wilber and deliver the goods. A couple of small jokes and other stupid speaker tricks and I feel like I own the room and its time to rock and roll. My Powerpoint and Keynote skills are on point. My visuals are good. The room, like most country club settings is too bright, but I expected that and have visuals that will work. Throttles to the firewall. 

As per usual, I'd been up half the night before practicing my brand of pre-game mental yoga, also known as torture.

Forty-five min later, I was at the end of the presentation. And during the talk and then again at the end, this group had some good questions. I don't remember them all. When I'm in the flow, I don't often have recall. I own cameras and recorders and you would think I would set one or two up and capture the moment, but I just don't think that way. I need to travel with my Tech Monkey.

But I do remember the discussions and questions that were most powerful.

  1. College Graduation Numbers: I fielded several questions based on my comments about not being able to fill the multitude of assistant and second assistant jobs out there. As well as the changing job of equipment technician. It was clear to me that there was much concern in the room that we may not be graduating and training qualified candidates to fill all the positions out there. And one of the Head Pro's in the room was very quick to talk about the fact he has the same issue. Lots of open slots in the Assistant Pro ranks. For me, I always want to be clear that when we are in a shrinking environment of golf courses closing, we cant expect the same number of Superintendent jobs to exist. There's nothing wrong with being an assistant Super. There's nothing wrong with doing that for a long time, perhaps as a career. But for sure, the way we pay our long time support crew is wrong. And everyone in that room understands that.
  2. Is All This New Tech Too Expensive?: I didn't spend long on this. Because to me, calculating ROI is easy. And if we can't do that or cant show returns on investing anything, then we are just getting stuff and doing stuff just because. Which doesn't pay.
  3. Bunkers: There was a lot of head nodding about cost of bunker maintenance and construction and that maybe we have lost the plot as it came to a bunker being a hazard. Ed Mate, a rules expert, was quick on the draw from the floor to refute that calling a bunker a "penalty area" is wrong. It's a bunker.
  4. The Environment: The CMAA Chapter is really excited about working with the Colorado Golf Association in regards to Economic and Environmental Impact of golf. That's good. I think we all want that. And I will be sure that those who need to know hear that Turfgrass side of the golf world has a lot of data and a lot to say in this area.

Is The Golf dying? No, don't be silly. Is it going to be what it was? No, don't be silly.

So, did I deliver an Anthony Bourdain style ass whipping to them? Not really. Thats not me. Well, it can be. But this wasn't the time or the place. However, I'm sure there was some eye opening things that this group heard. I was super happy to hear the PGA Pros being really strong about the fact that while they know they want to get golfers to the game, the idea of keeping them there was much more on their mind. I think one of their stories about the club's most popular event being a Night Golf event was telling in the fact that there is nothing traditional in that, but it was all about the fun. Fun. What a thing. Golf really can be fun.

As far as anything I said that drew the biggest reaction, someone in the audience decided to pontificate a non-question question about the number of courses, golfers and handicaps. He wasn't making any sense when he got to the slope rating part and before Ed Mate could jump in, I simply said that I don't have a handicap. Don't care about having one. Refuse to play stroke play when I play and that match play with my friends is my favorite thing. And I even went on to say that I prefer that to be with Hickory clubs and demand to be walking.  Yeah. You can imagine the chuckles that got. But it did get the Pope in the back of the room to be quiet. 

I was super happy to hear the PGA Pros being really strong about the fact that while they know they want to get golfers to the game, the idea of keeping them there was much more on their mind.

Is The Golf dying? No, don't be silly. Is it going to be what it was? No, don't be silly. It's always evolved. Should every 18-hole course that has had any economic trouble turn itself into Top Golf. No. That's absurd. Should we be worried? Hell yes! Falling asleep at the wheel didn't and never will do anyone any good. Should we, as Turfheads be carrying a better message of Econ and Enviro? If you aren't you will definitely be a statistic. Definitely.

But carrying is one thing, living it is even more important.

 

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That was a great blog.  The original Evolution post has had me thinking about the industry, myself and the future a lot lately.  Would make for a great forum post probably.

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