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Maximizing social signal-to-noise ratio

Peter McCormick

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I was chatting with Larry Stowell of PACE Turf the other day about the state of the industry in general, our businesses in particular and the challenges of making sense of the rapid technological change today.

 

In his unique role as "maestro" of his and Wendy Gelernter's turf research clearinghouse (for lack of a better term, as PACE Turf — like TurfNet — defies definition in a concise sentence or less), Larry has long been a voice of reason in our sometimes heated or volatile Forum discussions.

 

So in our conversation (via email) the other day, Larry referred to the "signal-to-noise ratio" of some avenues of social media as "intolerable".

 

b63adb05d3f2fb62638bf4faf1de957b-.jpg

 

As a hobbyist audiophile from way back, I was familiar with the term as it applies to the level of a desired signal (music) to the level of background noise.  But I had not heard it used so aptly to describe the ratio of noise (in the form of off-topic nonsense and irrelevant "twasturbation" so common in certain social media channels) to the actual "signal" of useful information to be found among the detritus.

 

Brilliant!  And so true.

 

filter.jpg

Filters help to maximize signal and minimize noise, in whatever form they take. Search engines are directable, active filters to help us find what we need, quickly and efficiently, by utilizing algorithms to cull out unwanted data or least appropriate solutions. Noise-cancelling headphones are also active filters, utilizing destructive interference to cancel out ambient noise. PACE Turf is an active filter, with Larry and Wendy assimilating, distilling and making sense of the volumes of turf research available today.

 

Other filters are passive, removing impurities or undesirable qualities from whatever passes through them.  Sunscreens and coffee filters come to mind. As I said in my last post, our TurfNet membership fee is a passive filter, helping to screen out the nonsense of public discourse while allowing intelligent conversation and solutions to problems to pass through.

 

c1e8144a3a3276ed3a81852bc2cd576d-.jpgOver the years I've seen would-be challengers or competitors to what we do come and go, most hanging their hats on "free" as their competitive advantage. Let's face it: in some instances "free" is OK, but in many others it's simply inadequate.

 

There are many free apps and programs available on the web, but many are simply teasers or defeatured apps with full-featured upgrades available for a fee.

 

Regarding social interaction, the problem with free is that the noise level increases accordingly, requiring the individual to then invest time and energy to actively filter out the nonsense. What value do we place on our time (and energy)?

 

As the amount of noise becomes overwhelming (or "intolerable", as Larry said), so increases the value of filters that ensure that actual quality conversation doesn't become too difficult to find... or ultimately gets lost.



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Guest Emeline

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brian Hi Mr. Smith,This is a wonderful video. If I can share a favorite, I love the part where the guy is talking about the little space where kids have their technology. To me, I interpret that as being how the world is getting so small, and as those lines for the little space get smaller as the man was indicating, the more the technology is developing in our world. One day, I dream to create something with technology that someone would never have thought of. I’ll put my time in, but I know that right now I’m Not one of those students who takes the technology we have for granted. I can’t believe of the capabilities we have today! Thank you for sharing.And Yes, I too a very big baseball fan and It makes me very happy to see that there are already a number of artifcats in the Baseball Hall of Fame. But I believe there should be, and possibly earlier. As a great fan of baseball, I know you know the history within that stadium and dont you believe that it should be one of the greatest displays in the Hall of Fame? cheapest automotive insurance

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Guest Patience

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Tracy Wow Brian.. wow. Great video, thanks for posting it! I almost don’t know what to say. Its so true. It is interesting how the video mentions that many of the technologies students are using to communicate are not allowed in schools (facebook, cell phones etc). It makes me crazy because I can’t, for the life of me, get my students to bring a calculator to our math class and yet I am not allowed to let them use the calculator tool on their cell phones which they ALWAYS have with them. I think it is so important to allow our students to work with the tools that they will have with them when they leave our schools. Thanks again for posting. Hope everything is treating you well looking for the cheapest car insurance

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You did a great job, Kimberly. Mike Stone was SO excited about fidnnig a beautiful boy born on his and Sandy's wedding anniversary! And from a country where she did a medical tour.

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