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Dr. Frank Rossi: Frankly Speaking

Jim Koppenhaver of Pellucid Corp on the current state of the golf industry

Posted 03 August 2017 · 1,031 views

In yet another fascinating discussion with Jim Koppenhaver of Pellucid Corp, we chat about the current state of the golf industry, including:

  • reduction and absorption in golf facilities and businesses that serve them
  • comparisons with retail and restaurant industries that are also cyclical industries
  • warning signs for superintendents that a facility might be in financial trouble
  • the change in golf's consumer base and requirements, including digital technology
  • non-green grass business opportunities do they lead to green-grass opportunities for golf facilities?
  • TopGolf and virtual golf: good for the green-grass sector of golf?
  • Should guidelines replace rules to increase the fun factor of golf
  • getting new golfers to the point of involvement that will make them stick as players and customers
  • growing the game by drilling deeper into the pool of "older white guys with money" who arent golfers.

Spend 45 minutes for a better understanding of where golf is and where it can go... both good and bad.

 



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