

Laying the sod gleaned from Devou's own nursery took three or four summers, and the entire project took eight years to complete from sod to grow-in. And although it wasn't a perfect plan, it was an economical one for a municipal facility where green fees range from $12 to $38. The project was completed for pennies on the dollar compared with the projected cost of a full scale resodding project. "We didn't pay anything for the grass," Freking said. "The only money we had in it was a little bit on fertilizer and some labor. We didn't spend $30,000 on the entire project, and if properly cared for, the City of Covington has great zoysia fairways for life." Devou opened in 1922 as a low-budget nine-hole facility, and expanded to 18 holes in 1995. Back then, the construction of the second nine was completed in early fall. If the world of Meyer zoysia had a capital, Kentucky would be it, but because construction of the second nine didn't come until late in the year, it necessitated grassing over with cool-season turf. "It wasn't finished until late September or early October," said Landrum, whose company managed Devou from 1986 to 2008. "And that meant zoysia was out." Selling Landrum on the merits of the project wasn't tough. In fact, he'd been thinking about such a project for years before Freking got started in 2004. "Devou never was a high-ticket place. When I took over, there was no irrigation system and no cartpaths,' Landrum said. "That course is too hilly for cool-season grass. You could stand in the middle of the fairway on a couple of holes and drop a ball out of each pocket, and one would have probably roll into the fairway on your right, and the other would have probably roll into the fairway on your left." It wasn't a tough sell on customers also, as play hummed right along on the checkerboard fairways that Ironically, Freking only recently learned that convincing his golf buddies on the merits of the plan was a tougher sell. Freking regularly plays with a couple of classmates - Dan Reekers and Chuck Bray - from his days at nearby Ludlow High School, where he graduated in 1980. "About two years ago, we were looking at how nice the grass is and they told me that when we started this project, they thought I was crazy," Freking said with a chuckle. "I didn't know what to say. It kind of took me by surprise." Pena and Landrum knew better. "You have to give Ron a lot of credit for getting this project started and completed and keeping it going today and looking great," Pena said. "We have 200 golfers out here today. We're packed. Rounds and revenue are way up, and that is a reflection on Ron." Still, Freking says the course he navigated probably isn't for everyone. "I questioned myself a hundred times. When I looked at our terrain, our budget, our irrigation system and our water source, I saw no other way to get quality grass here. I didn't know what else to do," he said. "I don't think I'd ever do it again. Not like that, anyway. Maybe I didn't know what I was getting myself into."
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