

This year, Pannkuk spoke to an FFA group at a recent Barrington High School job fair about the careers in turf, including golf course maintenance, sports field management and sod production. "I spoke about what the job entails, expected salary and what the job entails," Pannkuk said. "I want to show them what career options are available to them. If I'd known about this when I was in high school, I would have been all over it." In the past, when he worked at the Biltmore Country Club in Illinois, Pannkuk relied on Web sites like Indeed or Craigslist to find temporary help. Results were sporadic at best. "Every time I placed an ad, about 30 people would respond; I would schedule interviews for about five and only one of them would show up," he said. "I was spending a lot of time for very little return." Finding new ways to attract talent, he said, is more important now than ever. "We're working with local community colleges. You have to be creative to get your name out there in as many places as possible," he said. Making his case to local high schoolers has been a good fit for Pankkuk, and much better than relying on generic help-wanted Web sites. "Looking for help through Craigslist and Indeed was tedious and depressing," he said. "Going out and speaking to high school groups is fun. It's like going out and teaching, and I enjoy teaching."
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